TY  - JOUR
TI  - How coaching can enhance your brand as a manager
AU  - Hunt, J.M.
AU  - Weintraub, J.
AB  - Managers who coach their employees become known as good managers to work for, developers of talent, and achievers of business results. They also become better leaders in the process. The average manager, however, doesn't coach, believing it would take too much time or be a waste of effort. Such barriers, however, are more psychological than real, and represent an expression of the status quo. The fact is that coaching managers behave differently, and that contributes to their brand. The bottom line: Since most managers don't coach, those who do actively help their employees learn and grow have a competitive advantage, one that can enhance their careers. 
IS  - 2
JO  - Journal of Organizational Excellence
PY  - 2002
SP  - 39
UR  - onlinelibrary.wiley.com/doi/10.1002/npr.10018/abstract
VL  - 21
LA  - English
ER  - 