TY  - JOUR
TI  - The Evolving Professional Identity of the Association for Business Communication.
AU  - Gilsdorf, J.W.
AB  - Presents the 1994 presidential address to the Association for Business Communication. Discusses organizational traits for excellence, the Association's tensions and its strengths, pressures from its publics, the middle ground on language change, emphases and real-world needs, constancy and change, and the synergy of teaching and research.
IS  - 2
JO  - Business Communication Quarterly
PY  - 1995
KW  - Business Communication
KW  - Higher Education
KW  - Professional Associations
KW  - Speeches
SP  - 47
UR  - eric.ed.gov/?id=EJ513231
VL  - 58
LA  - English
ER  -