TY  - JOUR
TI  - ‘Cantón’s Giraffe’: A motivational strategy model applied from the perspective of coaching
AU  - Cantón, E.
AB  - There is no doubt that motivational processes figure prominently in the progress and improvement of all areas of human activity, from personal to professional development. One needs to focus on the objective, develop properly the motivational force and have a base of self-confidence. Here we present a model aimed at achieving that goal from the perspective of coaching, trying to combine the simplicity of its presentation and practical application – hence the metaphorical image of the Giraffe – with the description of its rigorous foundation based on scientific knowledge in the field of the psychology of human motivation. 
IS  - 1
JO  - The Coaching Psychologist
PY  - 2014
KW  - motivation
KW  - coaching psychology
KW  - achieving goals.
UR  - library.macewan.ca/library-search/detailed-view/s3h/96132980?query=(MOTIVATION+(Psychology))
VL  - 10
LA  - English
ER  - 