A study of coach selection factors in coaching

S Shinichiro 2016

Coaching skills are widely regarded as a desired communication tool for business areas in Japan. Being coached is not popular however, except in the context of physical coaching in sports. The aim of this study is to investigate the coach selection factors that are important to a client, and to determine what constitutes a good match between a client and a coach. The survey was administered to 567 participants in Japan by an online research panel service. Results showed that independent and interdependent construals of the self, as well as expectations when seeking coaching and a coach, influenced coach selection. Furthermore, two factors of coach selection were revealed to be of importance to clients, such as the “formation of a deepening relationship” and “resources of a coach.” These factors were further clarified by the scale of Coach Selection Factors originally developed.