Alignment Coaching: The Missing Element in Business Coaching

J Lazar, W Bergquist The International Journal of Coaching in Organizations 2003

Most business-based coaching concerns one of two critical junctures in the life of a manager: decision-making and performance. Yet, there is a third form of coaching in a business setting that can be quite beneficial. This form of coaching is called “alignment coaching.” This third type of business coaching is explored in this article through the case study of one department head in a contemporary corporation.