You Can Do Better: An Insight into Corporate Coaching through Cases in China

L Leung The International Journal of Coaching in Organizations 2003

Executive and organisational coaching have became more and more popular in countries around the world. Any coach who is internationally mobile and works in other cities and countries must have a good understanding of how coaching is used differently and similarly. However, there have been few articles spotlighting the Asian context, compared to those for an American or European venue. Here, the focus is on China, often described as the next growth engine in the world economy. Though its different cultural and political environment may have inhibited some coaches from developing work there, I shall present various short cases of corporate coaching that illuminate true opportunities for what coaching can provide.