An ROI Method for Executive Coaching: Have the Client Convince the Coach of the Return on Investment

M O’Neill International Journal of Coaching in Organizations 2005

After reviewing typical dilemmas executive coaches face to identify the ROI for their services, I provide a practical plan for integrating ROI analysis into the coaching relationship. I use a case example to illustrate the method, and show how this practice preserves the client’s responsibility, not only for results, but for providing the link between their developmental strides and the increased success of their business. The article concludes with a 5-step summary of the process.