An ROI Method for Executive Coaching: Have the Client Convince the Coach of the Return on Investment with Commentary
M O’Neill International Journal of Coaching in Organizations 2007
After reviewing typical dilemmas executive coaches face to identify the ROI for their services, O’Neill provides a practical plan for integrating ROI analysis into the coaching relationship. She uses a case example to illustrate the method, and shows how this practice preserves the client’s responsibility, not only for results, but for providing the link between their developmental strides and the increased success of their business. The article concludes with a 5-step summary of the process.