Contract Design and Oversight: How John Deere Championed and Delivered Top-Down Executive Coaching with Strategic Vision

D Steinbrenner, R McAnally, M Pearson International Journal of Coaching in Organizations 2008

Flexibility and self-direction characterize the unique approach to strategic executive coaching undertaken by Deere & Company, one of the world’s leading manufacturers. Here, the authors show how contract design and project administration created a context for innovation, evolution and success.