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Strategic Communications in a Complex World: How Senior Executives Successfully Plan and Communicate in Global Enterprises

L Whitley, B Chambers International Journal of Coaching in Organizations 2009

This article outlines methods for designing and executing effective communications plans within global enterprises. Based on experiences in a professional services environment, the authors discuss the organizational challenges of today’s business context, the infrastructure support needed for enterprise-wide strategic communications and the return on investment for active messaging.

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