Goal-Driven Cognition and Functional Behavior The Fundamental-Motives Framework
DT Kenrick, SL Neuberg, V Griskevicius, D Becker, M Schaller Current Directions in Psychological Science 2010
Fundamental motives have direct implications for evolutionary fitness and orchestrate attention, memory, and social inference in functionally specific ways. Motivational states linked to self-protection and mating offer illustrative examples. When self-protective motives are aroused, people show enhanced attention to, and memory for, angr...