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The Evolving Professional Identity of the Association for Business Communication.

JW Gilsdorf Business Communication Quarterly 1995

Presents the 1994 presidential address to the Association for Business Communication. Discusses organizational traits for excellence, the Association's tensions and its strengths, pressures from its publics, the middle ground on language change, emphases and real-world needs, constancy and change, and the synergy of teaching and research.

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