Maximizing the impact of executive coaching: Behavioral change, organizational outcomes, and return on investment.
J McGovern, M Lindemann, M Vergara, S Murphy, L Barker, R Wa... Manchester Review 2001
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After reviewing typical dilemmas executive coaches face to identify the ROI for their services, I provide a practical plan for integrating ROI analysis into the coaching relationship. I use a case example to illustrate the method, and show how this practice preserves the client’s responsibility, not only for results, but for providing the...