Creating and maintaining a commercially viable executive coaching practice in South Africa
N Terblanche, R Jock, M Ungerer The Southern African Journal of Entrepreneurship and Small B... 2019
Background: The executive coaching industry is growing internationally and in South Africa. As is typical of small businesses, many struggle to survive. Factors contributing to small business success have been researched, but research in the context of the executive coaching industry in South Africa is sparse. Aim: The aim of this stu...