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Ready to start a business? Unraveling the motives for entrepreneurship.

S Chevalier, J Aubouin-Bonnaventure, H Coillot, E Fouquereau Consulting Psychology Journal 2022

What leads a person to start a business? We conducted a study to help answer this question. Looking at the motives for undertaking an entrepreneurial venture, we were guided by an extensive an international literature on the topic, and we made use of an innovative framework (i.e., the push-pull-antipush-antipull model) that describes the ...

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