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Choosing a coach: the influence of age, gender and experience in shaping preferences for business coaches

A Furnham, S Grover, A McClelland Coaching: An International Journal of Theory, Research and P... 2023

The present study examined people’s preference for an executive coach. A sample of 504 participants completed a questionnaire in which they were asked to rate eight potential coaches stratified by sex (male vs. female), age (under 40 vs. over 50 years), as a proxy for experience, and background experience (business vs. psychology). There ...

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