Is AI Chatbot Coaching Actually ‘Coaching’? Exploring Relationship and Reflection in AI-Human Conversations
A Nobes International Journal of Evidence Based Coaching and Mentori... 2025
The arrival of AI-powered coaching, particularly via generative AI chatbots, has sparked debate over its efficacy and potential to democratise coaching. This study explored whether AI-based coaching qualifies as ‘coaching’ and how it aligns with traditional practices. Using Constructivist Grounded Theory, 15 professionals’ experiences wer...
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